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Nick Gillett: Predicting the big Christmas spirits trends
When it comes to this point of the year, customers start turning their thoughts towards Christmas. I know we say this every year, but Christmas 2023 really is going to be one of the most important festive seasons of the last ten years. While a great season won’t solve the various problems put upon the industry by government (duty hikes, rail strikes, and soaring energy costs, to name but a few) it’ll certainly go some way to protecting against the inevitable quiet months in early 2024.
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